Building your brand at work
I admit it; I get dressed every morning for me. Because I love getting dressed, because a great outfit will impact my attitude throughout my day, but it also works as a branding statement. Let me explain: I’m consistently overdressed and in some cases that might affect my image or how people perceive me but instead of focusing on the red soles of my shoes I want my name to be associated with my ability to build a brand.
My brand is: beyond chic girl boss.
Have you thought about yourself as a brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about it.
Once I defined that getting dressed every morning was a huge component of who I am, and how it directly affects my work persona, I began to strategize around it. I’m an extrovert by nature, when I’m comfortable with my surroundings and exploiting that side has worked great for me. I’m approachable and willing to help but I also know what I’m talking about and I’m open to teaching others, sharing is caring, plus this allows me to set my ground. All of it, while being “overdressed,” has skyrocketed my confidence and made it easier for me to work the room.
Here are my tips to build your brand at work
-Figure out what makes you, you!
It took a while, but I was able to understand that what makes me, “me” and was my overdressed self. It never feels forced or fake. I’m the best version of myself when I feel comfortable with what I’m wearing. I can be convincing and not feel self-conscious. Ask yourself, what’s your value proposition? What problems are you solving for your audience? That will help you figure out your brand.
-Audit your online presence
The thing to remember is, perfect content isn’t real. The best stories have a human element, so make sure your online presence show that side. Content marketing is about sharing valuable information but also, showcasing the human behind the keyboard because without emotion or connection a story becomes just information (Usually forgettable).
-Pick a channel and become incredibly good at it
Even though I share content on different channels, I chose Instagram as my main one, why? I like taking photos, documenting things and it works perfectly for sharing my outfit and find inspiration.
-Be a bit silly
It’s okay not to be perfect, embrace it! I’m professional when I need to be, but I’m not afraid of showing my sense of humor, have fun and give people a reason to pay attention.
-Challenge yourself and learn
Learning is a huge part of who I am. I didn’t like the way my voice sounded in the video, but I started publishing Instagram stories just to get over it. Allow yourself to challenge your own limits, learn how to tell your story; you’ll have an audience. Remember these words from Frank DeVito, “If it doesn't challenge you; it doesn't change you.”